John C. Baum concentrates on trademark and copyright prosecution, licensing and litigation. He specializes in counseling brand-intensive businesses in trademark selection and enforcement as part of their overall business and marketing strategies.
He has experience working with clients in a variety of fields, including: apparel and fashion; biotech research and development; business, accounting, insurance, and public relations services; computer hardware, software, and devices; electronics and electrical engineering and manufacturing; foods and nutrition; fuels and green energy; gaming and entertainment; hospitality; internet infrastructure technology; livestock and pet products; pharmaceuticals; and, retailing.
Prior to joining Owen Wickersham in 2011, Mr. Baum was a partner with Townsend and Townsend and Crew LLP, which he joined in 1995. Mr. Baum has been a member of the State Bar of California since 1993.
He received his JD (Order of Barristers) from the University of California in 1993, finished PhD coursework at The University of Chicago in 1986, obtained an MA from the University of Chicago in 1984, completed a BA at Sarah Lawrence College in 1983, and was then a teaching assistant for the University of Michigan/Sarah Lawrence College in Florence, Italy before beginning graduate school.
Mr. Baum has developed strategies and coordinated large-scale trademark enforcement efforts involving hundreds of concurrent policing matters for several world-class marquee brands. He has coordinated trademark infringement and counterfeit raid actions in Hong Kong and mainland China, where a client’s successful trademark policing efforts were the subject of a television special, partially funded by Chinese government sources.
He has been involved with scores of oppositions and cancellations in Trademark Offices in the U.S. and globally. Mr. Baum’s practice includes administrative proceedings with United States Customs and Border Protection relating to the protection of United States intellectual property rights and gray market goods. He has testified as an expert witness on U.S. trademark practice and procedure.
Mr. Baum’s copyright practice includes registration and litigation of infringements ranging from graphic designs on fabrics to software code and internet website content. His counseling to a client, a plaintiff-oriented law firm, on registering its online marketing materials resulted in a substantial award of monetary damages and attorneys’ fees and led the Ninth Circuit Court of Appeals to affirm a significant decision on the law of venue in Brayton Purcell LLP v. Recordon & Recordon, 361 F. Supp. 2d 1135 – Dist. Court, ND California 2005 and 606 F. 3d 1124 – Court of Appeals, 9th Circuit 2010.